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Ultimate Product Launch Workshop
April 5, 2018 @ 9:00 am - 12:00 pm
The fourth of a four-part master class series. One registration is valid for up to two people per company. Lunch will be provided.
What if you could harness the same power that giants like Apple, Amazon, and Nike use every day to build excitement and anticipation for their new products? You can—at any stage in your company’s growth. In this three hour workshop, discover how a structured product launch can help you generate instant demand on release.
You will learn:
- Why the real secret to a powerful product launch is not in the actual launch itself
- The top reasons new launches fail
- How to understand the core motives of your target market
- How to create a killer value proposition
- How to construct a “trip wire” offer
- Tips, tricks, and traps for an optimized launch schedule:
- How to execute the launch
- Critical steps to follow post-launch